Competitor Analysis

Competition is a good thing.

It forces us to do our best. 

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If you are not monitoring what your competitors are doing within your industry, you are unable to gain an edge over them.

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Competitor analysis is a critical part of any digital marketing plan. Establishing who your main competitors are, what they are doing right, and what they are doing wrong, can put you onto a path where clients come to you instead of them.

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Using analysis techniques like SWAT, you can discover what makes your offering unique and how to develop marketing objectives which shape your business.