Competition is a good thing.
It forces us to do our best.
If you are not monitoring what your competitors are doing within your industry, you are unable to gain an edge over them.
Competitor analysis is a critical part of any digital marketing plan. Establishing who your main competitors are, what they are doing right, and what they are doing wrong, can put you onto a path where clients come to you instead of them.
Using analysis techniques like SWAT, you can discover what makes your offering unique and how to develop marketing objectives which shape your business.