Strategy

A vision without a strategy remains an illusion. 

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In the modern marketing world, we can often get caught up in fancy reports and widgets and forget about the cores of marketing.

 

So much so, that recent reports show that almost half (45%) of companies do not have a digital marketing strategy.

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Carrying out digital campaigns without a strategy can often feel like shouting into the wind. Without knowing your target market, where they are, and what they react to, you will see time and effort going in and nothing coming back.

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I can advise companies on their digital marketing strategy, whether it be through SOSTAC, RACE or the more traditional 7 P’s marketing mix. Together, we can ensure that what you are doing online is getting the best possible returns.